Cognitive Biases Mastery - 2 Books In 1

How to outsmart your own mental pitfalls and make smarter choices — even if you're convinced you're not a biased person.

Your subconscious may be working against you — a simple tweak to your thought process can fix that. We're all biased. You may already feel your mind raising its defenses: "not me, I don't have a biased bone in my body." The fact is, you do, and so does everyone around you.

Professor Stephen Neuberg published research in the Journal of Personality and Social Psychology in 2005 showing certain biases are hardwired into the human psyche — a survival mechanism from when we needed to assess danger quickly. According to Professor Timothy Wilson of the University of Virginia, we face roughly 11,000,000 pieces of information at any given time, and cognitive biases are the mental shortcuts we use to sift through it all. The problem is, those shortcuts can lead to irrational, false, or costly conclusions — like an HR manager who skips expert advice and costs the company time and money on the wrong tech solution.

This 2-books-in-1 bundle helps you identify and correct the cognitive biases you fall prey to every day.

In this book, you will discover:

• How wanting something to be true shapes what you "see" — and how to catch yourself doing it.
• The 5 ways your ego tricks you — into thinking you know more than you actually do.
• Where your bias falls on the scale — because bias isn't all-or-nothing, and knowing your tendency changes everything.
• The Halo and Horn effects — and how to reduce their pull on your decisions.
• The mistake that can cost you your job — and 6 strategies to climb down from the "Peak of Mount Stupid."
• 6 thought-provoking questions — to eliminate unconscious bias in the middle of a real decision.

Even if you've never studied psychology. Even if you think your judgment is already solid. Even if bias feels like something other people have — this bundle was built to show you otherwise, gently and usefully.

This is not a magic fix, but a recipe of strategies you can turn into lasting habits.